Info

SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
RSS Feed Subscribe in Apple Podcasts
SaaS Interviews with CEOs, Startups, Founders
2021
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Dec 8, 2017

After receiving his MBA from Stanford, Steven Benson worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012 Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful.

How do you put touch on such a low price point?

The sales cycle is quick, about 3 weeks, so we're able to put touch on most free trials even though starting price point is $35 a seat. 

Marketing, Sales, and customer success all tied together but manage themselves in pods. There is no variable comp, including the sales roles. Everyone is on salary and everyone owns equity so they can take part in upside. 

What is revenue growth?

Back in December 2016 we were doing $130k, now in August 2017 we're at about $180k in MRR so about 80% yoy growth rate. 

We're using bank debt, 19% interest rate with LighterCapital, to fund growth because its non dilutive. 

In July 2017 spent about $15k on paid marketing. Has sales team of 30 that works those leads and makes up larger part of cost structure. 

Are you cash flow positive? (Minute 17)

Yes because we're pulling cash forward in the form of multi year deals. We incentivize this by giving customers a 20% discount. 

Favorite business book is Predictable Revenue. 

I'm following Jason Lempkin at SaaStr.

My favorite online tool is gmail.

Steven has no kids, gets 7 hours of sleep and is currently 39. He wishes his 20 year old self would choose a career path that he enjoyed, that their are jobs in, and that he was good at. 

Connect with Nathan:

Website

Twitter

Facebook Page

Snapchat

Instagram

0 Comments
Adding comments is not available at this time.