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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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SaaS Interviews with CEOs, Startups, Founders
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Now displaying: Page 1
Nov 21, 2017

Max Percherskyi. He’s a passionate SaaS entrepreneur whose mission is to connect professional SaaS companies and startup hubs to help them form long-term relationships and good, win-win partnerships. Currently, he’s connecting angel institutional investors, cofounders, exceptional talent and partner companies across three different countries to make the PromoRepublic ventures succeed at a global scale. Prior to cofounding PromoRepublic, he worked in marketing agencies for ten years and was responsible for business development, digital marketing and sales.

Famous Five:

  • Favorite Book? – Top 101 Growth Hacks
  • What CEO do you follow? – Jason Lemkin
  • Favorite online tool? — WorkFlowly
  • How many hours of sleep do you get?— 7
  • If you could let your 20-year old self, know one thing, what would it be? – Max would tell himself that not all people will love him

 

Time Stamped Show Notes:

  • 01:37 – Nathan introduces Max to the show
  • 02:22 – PromoRepublic is a social media content automation tool that helps SMBs create their social media presence
  • 02:38 – PromoRepublic is a SaaS business
  • 02:45 – Pricing starts at $15 a month for an annual package
  • 02:55 – ACV is $20 a month
  • 03:00 – Max was in Episode 403
  • 03:27 – PromoRepublic will soon have a $100 plan
  • 03:53 – CAC is now $150-170
  • 04:18 – Paid channels spend varies every month
  • 04:33 – Affiliate network is the one that is working now
  • 05:28 – PromoRepublic has raised $1.85M in total
  • 06:12 – Team size is 22
  • 06:26 – PromoRepublic has 3 offices
  • 07:30 – PromoRepublic hired a sales guy to sell their high value plans
    • 08:29 – There’s commission for every plan sold
  • 10:00 – PromoRepublic has around 5,500 customers, 3000 are from AppSumo
  • 10:32 – Most of the customers from AppSumo just bought the product; some are active, some aren’t
  • 12:33 – Last month’s MRR was $20K
  • 12;54 – Logo churn is around 5.8%
  • 14:07 – 2016 revenue was €110K
  • 14:33 – 2017 total revenue will be around $300K
  • 15:08 – PromoRepublic is going to receive a grant and will take an additional loan
  • 17:25 – The Famous Five

 

3 Key Points:

  1. Your team size must align with your profitability.
  2. Paid advertising takes time—test to see which ads will work the best.
  3. Use your capital wisely.

 

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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