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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Nov 8, 2017

Aseem Badshah. He’s the founder and CEO of Socedo which is a twenty person, B2B, social media demand generation company backed by Techstars Ventures, Vulcan Capital and Divergent Ventures. Before this company, he was the founder of Uptown Treehouse, a social media marketing agency working with brands like Uniqlo, Nike, Western Union and Lenovo.

Famous Five:

  • Favorite Book? – Good to Great
  • What CEO do you follow? – Satya Nadella
  • Favorite online tool? — Outreach
  • How many hours of sleep do you get?— 6
  • If you could let your 20-year old self, know one thing, what would it be? – “Be patient and focus, above all, on people”

 

Time Stamped Show Notes:

  • 01:34 – Nathan introduces Aseem to the show
  • 02:06 – Socedo helps B2B marketers find the relevant prospect on social media
  • 02:37 – “The last 9 months have been all about efficiency”
  • 02:47 – Socedo now has $4K in MRR per month per AE
  • 03:42 – Socedo is now moving away from the outbound and ABM model
  • 03:47 – Socedo targets SMB companies now
  • 04:03 – Socedo has free trials on their website
    • 04:18 – The point is to become a pipeline for their AEs
  • 04:58 – Socedo is helping Pendo’s growth
  • 05:08 – Socedo is looking at moving up their ACV
  • 05:57 – Socedo helps B2B companies cut through the noise
  • 06:24 – On the sales side, Socedo is more focused on selling to B2B as opposed to B2C companies
  • 07:00 – Average MRR
  • 07:23 – Aseem ties employee count to growth
    • 07:45 – The idea of scaling too quickly isn’t really healthy
  • 08:40 – Aseem wants to make sure that their focus is on the right segment of the market
  • 10:00 – Everywhere in SaaS is crowded these days
  • 10:21 – The outbound path is where Sodeco will bump into their competition
  • 10:54 – Sodeco is specifically serving the B2B social media marketers who are underserved individuals
    • 11:20 – Sodeco helps them grow their presence
  • 12:34 – Hootsuite is great for marketers who are managing their content for their audience
  • 13:00 – Sodeco finds and grows the audience by targeting the right prospects on social media
  • 14:44 – The Famous Five

 

3 Key Points:

  1. Scaling up does NOT necessarily mean growing your team.
  2. Even though your market may be crowded, you can find a way to stand out.
  3. Managing your audience is a very different process from growing your audience.

 

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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