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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Aug 23, 2017

Brendan Candon. He’s the co-founder and CEO of SidelineSwap, an online marketplace for athletes to buy and sell their sports gear. The company has over 100K users, participated in 500 startups and has raised $1.5M in venture funding.


Famous Five:
Favorite Book? – Leaders Eat Last
What CEO do you follow? – Jack Ma
Favorite online tool? — Slack and Appear
How many hours of sleep do you get?— 6-7
If you could let your 20-year old self, know one thing, what would it be? – Brendan wished he could have been more active in entrepreneurship while in school

Time Stamped Show Notes:
01:20 – Nathan introduces Brendan to the show
01:43 – Brendan was in Episode 359 of The Top
02:33 – Brendan believes that SidelineSwap will make $5-6M in sales by the end of 2017
02:43 – SidelineSwap just launched their iOs app
03:28 – SidelineSwap is where athletes list their items for free
03:35 – You can list any new or used sports equipment
03:43 – SidelineSwap takes a 12% cut
03:49 – Their top KPI is gross merchandise volume
03:53 – They look at the number of sales they drive to the platform
04:51 – SidelineSwap currently has 15K sellers and around 23K buyers
05:22 – There are 2 sides of a marketplace:
05:30 – SidelineSwap gets supplies from the sellers which drive traffic
05:35 – There should be a balance between supply and demand
05:45 – SidelineSwap started by their search to see how many people had sports gear lying around
05:58 – They went to former college athletes, professionals and others in the industry
06:35 – They got some highly desirable gear from former known athletes
06:39 – SidelineSwap started with social media to drive traffic to the website
06:45 – They now have around 70K Instagram and Facebook followers
07:34 – SidelineSwap has marketing ads highlighting some gear that can be considered collector’s items
08:25 – Total transaction volume since the launch of SidelineSwap is around $3.5M
08:35 – 70% happened in just the first 6 months
08:57 – Brendan thinks that getting the right supplies affects their growth significantly
09:08 – SidelineSwap also educates the buyers on the items that they’re getting
09:30 – SidelineSwap tries to avoid jockstraps
09:43 – There are also different accessories that target the younger buyers
10:28 – eBay started in a similar way as SidelineSwap
11:00 – “We want to be the resource for every sports family”
11:21 – SidelineSwap wants to build the best possible shopping experience
11:45 – Average order value is $80
11:56 – SidelineSwap focuses on the number of gear listed
12:23 – In May, there were 3K buyers and 1500 sellers
12:48 – SidelineSwap has recently $1.5M in summer
12:56 – Total will be around $3.5 including a current negotiation
13:23 – Brendan shares how he pitched SidelineSwap as a marketplace
13:45 – Brendan believes there will be a sporting goods marketplace
14:19 – SidelineSwap is currently growing 30%, month over month
14:43 – Current team size is 10, some are in Boston and some are in New York
17:10 – The Famous Five

3 Key Points:
There will be a marketplace for sports equipment in the near future.
For every business, aim to achieve a balance with your supply and demand.
Research where you can find the BEST resources for your supply—this will attract your target market.

Resources Mentioned:
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

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