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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 11, 2017

Emília Chagas. She’s the CEO of Contentools.com, a company that helps over 700 companies plan, create, distribute and analyze content. As a content manager for over 8 years, she has led video, book and web-based strategies at both enterprises and SMBs. She’s a 500 Startups entrepreneur and part of the Endeavor Promises Program.

Famous Five:

 

Time Stamped Show Notes:

  • 01:20 – Nathan introduces Emília to the show
  • 01:58 – Emília is currently in Florianópolis, Brazil
  • 02:21 – Emília’s average salary
  • 02:54 – Emília currently has 30 people
  • 03:03 – Average headcount expenses
  • 03:24 – Contentools is a SaaS model
  • 03:31 – Contentools offers a content marketing platform for companies with marketing teams
  • 04:04 – Everything that a marketing team needs are converged into 1 software
  • 04:13 – Average customer pay per month varies
  • 04:46 – Contentools does scheduling and the processes of the content workflow
  • 05:08 – Contentools has 300 customers, 700 companies are using the platform
    • 05:21 – Some pay through their agencies
  • 05:35 – Average MRR
    • 05:48 – Around $70K per month
  • 05:58 – Contentools has raised an Angel round and will raise a seed round next year
    • 06:08 – Total funds raised was $500K
  • 06:19 – Contentools was launched in 2015
  • 06:30 – Emília has been working with startups and enterprises and they have the same problem dealing with content
  • 06:53 – Contentools went beta in July 2015
  • 07:11 – Emília has a big dream for Contentools
  • 07:24 – SMBs need content solutions but no one is offering them one
  • 07:39 – “Content is the beginning of marketing”
  • 07:55 – The 4 founders still own 80% of the company
  • 08:43 – All of Emília’s ideas are currently focused on Contentools
  • 08:55 – Contentools wants to create more business intelligence features and content that are targeted more to the customers’ needs
  • 09:42 – Emília won’t sell the company at the moment
  • 10:01 – Contentools is growing 10-20%, month over month in revenue
  • 10:13 – Churn is usually around 2% and last month was net negative churn
  • 10:49 – 3% gross churn
  • 11:12 – Contentools is up selling their number of users and projects
  • 11:58 – CAC
    • 12:35 – 4 people on the team are focused on inbound marketing and there are also remote people
    • 13:08 – Contentools doesn’t have paid acquisition
    • 13:47 – Contentools is adding 20-30 new customers a month
  • 14:07 – The Angel round was in May 2017
  • 14:24 – Contentools is updating their leads for their fundraising next year
  • 14:40 – Valuation won’t be out of the market
  • 16:04 – If you fail updating one status, it’ll all be gone
  • 17:13 – The Famous Five

 

3 Key Points:

  1. Content solutions are often offered to enterprises, but SMBs need them too.
  2. One of the cheapest forms of marketing is your content.
  3. It’s not easy for a content manager to handle the processes and workflow, so a good content management tool is necessary.

 

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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