Dale Beaumont. He’s an award winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. One of those companies is now a multi-million dollar enterprise which enabled Dale to become an investor, philanthropist, and has given him the opportunity to set foot in over 70 countries.
Famous Five:
- Favorite Book? – The Seven-Day Weekend
- What CEO do you follow? – Mark Zuckerberg
- Favorite online tool? — Voxer
- How many hours of sleep do you get?— 7
- If you could let your 20-year old self, know one thing, what would it be? – Dale would tell himself to really have fun and just enjoy the journey
Time Stamped Show Notes:
- 01:18 – Nathan introduces Dale to the show
- 02:00 – Dale’s first book was published in 2001
- 02:23 – Dale published a total of 16 books and sold 250K copies
- 02:26 – All of the books that Dale published were on best-seller list in Australia
- 02:42 – A best-seller book in Australia sells 5K copies on physical bookshelves
- 02:57 – Dale was 19 when he started his first company
- 03:05 – One of Dale’s challenges was being so young in business
- 03:27 – Dale thought that needed to create credibility and the one way to do that was to publish a book
- 03:45 – Dale’s first book was The World at Your Feet which is a personal development book for teenagers
- 03:50 – When Dale wrote a press release, it got him on national TV, newspapers and magazines
- 04:23 – Dale’s first company’s revenue went up after they released his book
- 04:59 – The book became their launch pad
- 05:16 – Dale’s first company’s revenue increased to $500K
- 05:28 – Dale published a series called Secrets Exposed, which has 15 books—he wrote the series in two and half years
- 05:43 – The books are interviews conducted by Dale
- 06:16 – All of the books are self-published
- 06:39 – Dale worked on the series from 2007 to 2009
- 06:49 – Publishing this series is one of Dale’s most successful ventures
- 07:10 – In self-publishing, the cost per book goes down when you have 5K copies
- 07:31 – Dale had a pre-sell for his books
- 07:48 – Dale also had partnerships with companies, associations and organizations and they pre-purchased his books
- 08:28 – There was no requirement for the interviewee to purchase a copy of the book
- 08:38 – When Dale was about to print the copies, he sent messages to people offering a discounted price for bulk orders
- 08:58 – After 4 books of his series came out, more people approached Dale to be interviewed, so Dale had to set requirements
- 09:08 – Dale was able to fill out the next 11 books by making people commit to buying 1K copies
- 09:40 – Brad Sugars is an example of someone who approached Dale
- 10:21 – Dale started a company called Business Blueprint
- 11:04 – The company teaches small business owners across Australia and New Zealand how to use technology to improve their business
- 11:11 – The company started from the ground up and has continued to grow for 7 years now
- 11:16 – It is doing more than $5M in revenue
- 11:26 – The company does live events, webinars and membership sites
- 12:05 – Dale’s goal is to provide business education and support
- 12:30 – Less than 1% of businesses have a business coach or advisor
- 12:33 – Dale thought that it would be cool to create a product that would give everyone a chance to have a business advisor
- 12:46 – Dale started to build the world’s first AI business advisor and his name is BRiN
- 12:54 – “BRiN is like the Siri for business”
- 12:56 – BriN is a smartphone app and is currently on free download in iOs and Android
- 13:50 – Dale shares the benefit of using BRiN rather than searching your business questions through Google
- 14:21 – BRiN has had 21K downloads in the past 6 months with 4K weekly users
- 15:00 – BRiN, overall, has had 164K user sessions
- 16:10 – Dale self-funded BRiN from the funds he got from his previous company
- 16:20 – Dale has also been approached by different companies who are trying to talk to small business owners
- 16:39 – BRiN now offers partnership packages
- 18:52 – The Famous Five
3 Key Points:
- One way to “manufacture” credibility is by publishing your own book.
- It is good to know that you’re on the right path in business – and business advisors can help guide you on that path.
- Work hard, live your life, but make sure you are ENJOYING the journey.
Resources Mentioned:
- The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
- Klipfolio – Track your business performance across all departments for FREE
- Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
Show Notes provided by Mallard Creatives