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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
May 3, 2017

Peter Aronson. He’s an award-winning journalist who’s has been featured on NPR and Marketplace. He’s also been a vice president in the corporate world. Now, his startup helps Mexico transform that notorious Mexican tap water into perfectly drinkable clean-tasting purified water.

Famous Five:

  • Favorite Book? – The Founder’s Dilemma
  • What CEO do you follow? – N/A
  • Favorite online tool? — HubSpot CRM
  • Do you get 8 hours of sleep?— 7
  • If you could let your 20-year old self, know one thing, what would it be? – Peter wished he took business courses and knew about the GTD (Getting Things Done) methodology

 

Time Stamped Show Notes:

  • 01:12 – Nathan introduces Peter to the show
  • 01:33 – People aren’t supposed to drink the water in Mexico
  • 01:41 – Mexico became the No. 1 consumer per capita in the world
    • 02:08 – 70% of the consumed bottled water in Mexico is 5-gallon jug
    • 02:21 – An average Mexican family is spending more for their water than on their broadband or landline
  • 02:48 – Peter’s company is Biluu
  • 03:07 – Peter had been curious about the startup and business world
  • 03:13 – Peter was the corporate vice president for US-Indian Joint Venture
  • 03:30 – While in the Himalayas, Peter would boil his drinking water every day
  • 03:35 – Eventually, Peter taught the people how to use a water purifier
  • 04:00 – Peter searched how to properly filter water and what should be taken out
  • 04:25 – Peter’s wife is Mexican and he returned to Mexico
  • 04:36 – Biluu is a for profit business, not a non-profit
    • 04:44 – Biluu is currently doing direct sales and YouTube promotions
    • 05:00 – The main challenge in Mexico is changing people’s habits
    • 05:12 – “We’ve had to establish trust”
  • 06:12 – Biluu filtration system cost is $170
    • 06:50 – For $170, they can get virtually unlimited purified drinking water for a year
    • 06:58 – A cartridge will last for a year
  • 07:11 – 1500 people are drinking Biluu’s water
  • 07:35 – Some of Biluu’s filtration systems are in restaurants
  • 07:53 – Biluu has sold around 100 units
  • 08:10 – The previous water filters in Mexico weren’t effective or scientifically proven
  • 08:43 – 42% of Biluu’s growth came from referrals
  • 08:55 – Biluu isn’t manufacturing by themselves
    • 09:28 – Biluu has an exclusive license to the technology
    • 09:39 – The deal is by volume commitment
    • 09:57 – Biluu needs to maintain a 6-figure sales
  • 10:14 – Biluu is totally self-funded
  • 10:20 – Team size is 5 and all are based in Mexico City, Mexico
  • 10:47 – Biluu is trying to look for brand ambassadors to reach out to people
    • 11:06 – Biluu is also doing Facebook paid ads and Google AdWords
  • 12:17 – The Famous Five

 

3 Key Points:

  1. It’s not easy to change people’s habits, but you HAVE to try—especially if it’s for the better.
  2. Learning from a community can be a life changing experience.
  3. Find a brand ambassador who has a good online reputation and large following.

 

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives

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