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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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SaaS Interviews with CEOs, Startups, Founders
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Now displaying: December, 2025
Dec 31, 2025

Sabari Nair, co-founder and CEO of Skillveri, joins Nathan to break down how he’s scaling a VR-powered vocational training platform to $1.5M ARR today, serving 100+ schools in the U.S., with $350K enterprise contracts — and why he believes immersive training plus SaaS pricing is the future of skilled labor education.

In this episode, Sabari explains how Skillveri combines VR software subscriptions, hardware add-ons, and a reseller-led GTM motion to win in a category traditionally dominated by $30K+ one-time simulation vendors.

 

You’ll learn:

— How Skillveri sells VR training software starting at $4K/year per school

— Why their largest customer pays $350K annually (and how they plan to reach $1M contracts)

— The SaaS + hardware hybrid model driving 60% recurring revenue

— Why schools (not industry) are the wedge into a massive skills market

— How reseller partnerships replaced direct sales across the U.S.

— The commission structure that motivates resellers without killing margins

— Why in-person demos beat cold pitches for immersive tech

— How VR + mixed reality creates objective skill grading (welding, painting, more)

— The COVID pivot that forced a full reset — and buying out investors at a discount

— Why Sabari turned down a $4M all-cash acquisition offer

— The roadmap to $10M ARR by expanding to 2,000+ schools


Sabari started the company in 2012 building hardware, pivoted hard into software during the pandemic, bought out early investors in 2021, and rebuilt the business into a capital-efficient SaaS with hardware upsells. Today, Skillveri runs on a lean team, supports Meta Quest and Pico headsets, and is redefining how skilled trades are taught globally.

Whether you’re a B2B SaaS founder, hardware-plus-software operator, investor exploring edtech, or operator designing reseller GTM motions, this episode is a masterclass in enterprise pricing, channel strategy, and scaling immersive technology without burning cash.

 

Connect with Sabari:

Skillveri.com

 

Connect with Nathan:

FounderPath.com

Dec 24, 2025

In this episode, we sit down with Andrew Fennell, founder of Standout CV, to unpack how he built and scaled a resume-builder SaaS to over 18 million organic visitors, $30K MRR, and $1M+ in lifetime revenue — without venture funding.

Andrew walks through his SEO-first go-to-market strategy, pricing evolution, churn reduction, and the exact content and link-building tactics that helped him win in an ultra-competitive space. This episode is a masterclass in bootstrapped SaaS growth, monetization, and acquisition efficiency.
_________________________________________________________________________________

What You’ll Learn

Founder Story

  • How a recruitment background led to a SaaS opportunity

  • Transitioning from services to scalable software

  • Bootstrapping vs. raising capital

Pricing & Revenue

  • Why one-time payments killed LTV

  • Switching to subscriptions to unlock recurring revenue

  • Using low-friction paid trials to boost conversion

GTM / Outbound

  • SEO as the core go-to-market motion

  • Why content beats ads in crowded markets

  • Building trust before monetization

SEO / AEO

  • Creating linkable assets journalists actually cite

  • Digital PR vs. guest posting

  • Programmatic SEO pitfalls and content pruning

Scaling & Operations

  • Reducing churn in naturally short-term SaaS use cases

  • Running a high-margin SaaS with a small team

  • Positioning a bootstrapped business for acquisition

_________________________________________________________________________________

Andrew started Standout CV as a freelance CV-writing service, evolved it into a content-driven traffic engine, and eventually built a subscription SaaS now generating consistent monthly revenue. Today, he’s also advising other SaaS companies on SEO while exploring acquisition offers for the business.

Whether you’re a bootstrapped SaaS founder, B2B operator, or investor evaluating SEO-driven businesses, this episode is a masterclass in organic acquisition, monetization, and building real leverage without venture capital.

Connect with Andrew:

Standout-CV.com

Connect with Nathan:

FounderPath.com 

Dec 17, 2025

Vlad Malanin, MD, PhD and co-founder of SpeedSize, shares how he scaled an AI-powered media optimization SaaS from $400K to $6M ARR with just 25 employees. SpeedSize helps enterprise and mid-market brands deliver high-quality images and video without sacrificing site performance, serving over 200 global customers.

In this episode, Vlad breaks down SpeedSize’s capital-efficient growth strategy, enterprise pricing model, partnership-led GTM motion, and the hard founder decisions required to survive near-zero runway during wartime—while maintaining low churn, strong expansion revenue, and founder control.

NOTES:

  • Founder background

    • Surgeon turned AI scientist and CTO

    • Forbes Technology Council member

    • Ukrainian-Israeli founding team navigating geopolitical risk

  • Company overview

    • AI-powered image and video compression for rich media websites

    • Focus on preserving visual quality while improving load speed

    • Core customers: fashion, apparel, marketplaces, travel, jewelry

  • Revenue & growth

    • $400K ARR in 2022

    • ~$1.5M ARR in 2023

    • ~$3M ARR in 2024

    • ~$6M ARR today

    • 200+ paying customers

    • Low churn with strong net revenue expansion

  • Pricing & ACV

    • Annual contracts only

    • Pricing based on:

      • Data transferred (GB)

      • Number of original assets / SKUs

    • ACV ranges:

      • $10K–$20K (lower mid-market)

      • $50K–$100K (mid-market)

      • Low seven figures (enterprise)

    • Multiple customers paying $100K+ annually

  • GTM & acquisition

    • Minimal reliance on paid ads

    • Partnership-led growth strategy:

      • AWS Premium Partner

      • IBM Cloud partnerships

      • Agency referrals

    • Focus on cloud providers lacking native media optimization

  • Sales motion

    • Land-and-expand strategy

    • Customers grow usage as they adopt richer media (video, animations)

    • Enterprise-focused negotiations vs self-serve SMB motion

  • Team & operations

    • Team downsized from 50 to ~25 for efficiency

    • ~70% engineers

    • High revenue per employee

    • Cash-flow controlled with variable spend levers

  • Capital & fundraising

    • ~$5M total raised (2022–2023)

    • Founders retain 70%+ ownership

    • Pre-Series A

    • Lessons learned from VC-driven spending pressure

  • Crisis management

    • Two months of runway during 2023 war escalation

    • Cash dropped below $300K

    • Founders cut their own salaries first

    • Focused on survival, efficiency, and customer retention


WHAT YOU’LL LEARN

Founder Story

  • Transitioning from medicine to AI SaaS

  • Building during war and geopolitical uncertainty

  • Making survival-first leadership decisions

Pricing & Revenue

  • Structuring enterprise SaaS pricing by usage

  • Designing ACV tiers from $10K to seven figures

  • Using land-and-expand to drive ARR growth

GTM & Partnerships

  • Why SpeedSize prioritized partnerships over outbound sales

  • How AWS and IBM partnerships actually work

  • The realities of enterprise marketplace distribution

Acquisition & Retention

  • Why low churn matters more than hypergrowth

  • Enabling customer expansion through product value

  • Avoiding paid ads in favor of scalable channels

Scaling & Operations

  • Downsizing teams without killing momentum

  • Managing cashflow with variable spend

  • Staying capital-efficient while retaining founder control


This episode is a must-watch for 
SaaS founders, operators, and investors interested in pricing, GTM strategy, retention, capital efficiency, and real founder resilience.

Dec 10, 2025

Romain Torres is the founder of ArcAds.ai, an AI-powered video ad platform that helps marketers create and scale ad creatives with zero production overhead. In just 20 months, he scaled the company from $5K to over $10M in ARR—completely bootstrapped.

In this episode, Romain shares how he validated demand without even having a dashboard, the growth playbook that drove viral traction, and the three channels fueling ArcAds’ revenue engine today: paid ads, sales, and influencer marketing. He also dives into usage-based pricing, churn recovery, and what’s next for the company.

 


Notes:

  • Growth Levers

    • Reached $10M ARR in under 2 years

    • From $5K to $64K MRR in 1 month after a viral tweet

    • Paid ads, influencer virality, and enterprise sales are main levers

  • GTM Strategy

    • Started with direct outreach and manual fulfillment

    • Product-led motion with a transition into high-touch enterprise sales

    • Events and conferences (Affiliate World, App Growth Summit) for pipeline

  • Revenue & Pricing

    • Usage-based pricing (number of generated ads, actors, etc.)

    • Highest ACV in the six figures

    • Profitably bootstrapped despite heavy infrastructure/API costs

  • Churn & Retention

    • Early churn spike due to product breaking after viral growth

    • Rebuilt platform in one month post-refunds

    • Retention improved with onboarding and product stability

  • Scaling Operations

    • 8-person lean team managing 210+ live ads

    • Internal use of ArcAds platform to generate their own creatives

    • Strong rev-per-employee metrics

  • Data & Tech Stack

    • Sits on top of GenAI models from OpenAI, Google, ByteDance

    • Auto-selects best model per prompt based on use case

    • Internal feedback loops using ad performance data to improve UX and features

  • Founder Insight

    • Tested market fit without a product UI

    • Hired sales after passing $5M ARR

    • SEO and enterprise sales are next big focus areas

 

 

What you’ll learn:

Founder Story

  • How Romain validated the idea with no product

  • Why ArcAds went viral and what broke

  • Bootstrapping vs VC-backed strategy

 

Pricing & Revenue

  • Usage-based monetization and six-figure ACVs

  • Profit margins despite high API costs

  • Leveraging viral growth to fund product rebuild

 

GTM & Outbound

  • Transition from product-led to outbound sales

  • Scaling via events, outreach, and Twitter content

  • Building a two-person sales team to close big brands

 

SEO & AEO

  • Organic strategy and plans for future growth

  • Why they’ve done no SEO so far—and why that’s changing

  • How content virality and influencer posts fueled spikes

 

Acquisition & Scaling

  • Managing churn during hypergrowth

  • Operating a multi-million ARR business with 8 people

  • Systems for testing, tracking, and scaling 200+ ad creatives

 

Dec 3, 2025

Golf course SaaS founder Jason Pearsall shares how Club Caddie scaled from $450K to $9M ARR in 5 years, sold to Constellation Software (CSI), and keeps growing with 600+ golf courses paying ~$15K ACV. If you’re building vertical B2B SaaS, this is a masterclass in niche focus, capital efficiency, and smart deal-making.

Jason breaks down why he built an end-to-end ERP for golf courses, how he used data-driven outbound, review sites, SEO and “answer engine optimization” (AEO) to win market share, and what really happened during his CSI acquisition and long-term earnout. We cover pricing, ACV targets, GTM channels, fundraising vs. selling, and how to design a growth engine when your entire ICP is just 15,000 accounts.



In this episode, Club Caddie founder & CEO Jason Pearsall breaks down how he:

  • Built a vertical SaaS ERP for golf courses after buying and operating his own club

  • Scaled Club Caddie from $450K to $9M ARR in 5 years with ~600 customers and ~$15K ACV

  • Raised just $600K before being acquired by Constellation Software (CSI)

  • Structured a long-term earnout instead of a flashy headline multiple

  • Used data-led outbound, review sites (Capterra, G2), SEO, and AEO (answer engine optimization) to win in a niche

  • Built a target list of every golf course, including who runs it, what software they use, and when contracts expire

  • Turned multi-course operator deals into 50–100 account wins from a single sale

  • Organized his BDR + AE team to touch every account on a consistent cadence



What you’ll learn: 

Founder story & capital strategy

  • How Jason went from golf course operator to SaaS founder

  • Why he raised only $600K seed and then chose CSI over closing a full Series A

  • How he thought about risk, fatigue, and opportunity cost when deciding to sell

Revenue, pricing & margins

  • How Club Caddie reached $9M+ in ARR with 600+ customers

  • Why they target $15,000+ ACV / ARPO per golf course

  • How complex, multi-venue golf facilities drive higher contract values

GTM, outbound and channel mix

  • Why vertical SaaS is a data game when your entire ICP is ~15,000 accounts

  • How his team touches every golf course every quarter, across multiple contacts

  • The role of Google Ads, review platforms, trade shows, and word of mouth

  • How they use multi-course operator consolidation as a growth multiplier

SEO & “Answer Engine Optimization” (AEO)

  • Why traditional SEO became a priority post-acquisition

  • How they implemented schema.org and structured data to win AEO

  • How to intentionally show up when buyers ask ChatGPT and other answer engines for “best golf management software”

Acquisition & long-term upside

  • Why Constellation Software was the right home for Club Caddie

  • How a small cash component + long earnout can still be a huge win

  • What Jason wishes he knew earlier about enjoying the journey, not just the outcome



If you’re a 
B2B SaaS founder, investor, or operator building in a niche vertical, this episode gives you concrete tactics for pricing, GTM, data strategy, AEO, and selling your company without killing long-term upside.

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