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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: June, 2025
Jun 19, 2025

Jake Mor is the founder of Superwall (superwall.com), a mobile app paywall platform that generates $3.6 million ARR with just 12 employees by powering over 100 million paywall views monthly for 3,000 customers.

His company processes $25-50 million in customer revenue each month and has built over 4,000 custom paywalls while facilitating 4-5 million new user conversions monthly across their customer base.

Jake reveals his exact hybrid PLG-to-enterprise strategy that starts customers at $200-300 monthly on self-serve plans then graduates them to $1,000-1,500 negotiated enterprise deals, plus his AI demand scoring system that delivers 20-30% revenue lifts overnight for apps generating $5-10 million MRR.

In this episode, Jake breaks down how 2 lines of code became a $3.6 million business, his white-glove onboarding process that takes over customer paywalls for 4 weeks to prove value, and the failed experiment database that helps customers avoid costly mistakes while achieving conversion rates of 20-30%.

Jun 18, 2025

Alan de Souza built Reachbox.ai (Zapmail), an AI-powered cold email outreach platform offering email warmups, campaign automation, and lead enrichment. He scaled from zero revenue to $6 million ARR in just 18 months, serving 4,500 paying customers at $110 average revenue per user while growing 25% month-over-month with only 7.5% churn rate.

His 27-person team generates $230,000 in revenue per employee, with 280 active affiliates driving 35% of all customers through a 20% lifetime commission program that pays out over $50,000 monthly.

In this episode, Alan reveals how he added $5 million ARR in just 6 months using systematic customer feedback from 1,500+ conversations, why he still does 10 customer calls every day, and the exact affiliate strategy that turned his customers into a revenue-generating army earning lifetime commissions.

Jun 12, 2025

John Rush went from building 7 VC-backed startups as a CTO to creating a $3.5 million ARR empire of 20+ AI tools, with his biggest product SEO bot generating $120,000 monthly recurring revenue using just a 2-person team.

He reveals his exact 30-30-30 growth formula (30% SEO, 30% cross-promotion, 30% social media) and how his listing bot makes over $50,000 per month selling one-time payments to 1,000 new customers monthly who want access to his database of 20,000+ directories.

In this episode, John screen-shares his actual Stripe dashboard showing the revenue growth and breaks down how he achieves $720,000 in annual revenue per employee by building AI agents that run his entire operation on autopilot.

Jun 10, 2025

28-year-old French founder David Zitoun bootstrapped Submagic to $8 million ARR in just 3 years with only 13 employees, generating $615,000 revenue per employee without raising a single dollar of VC funding.

He reveals how he hit $1 million ARR in exactly 90 days using the most generous affiliate program in SaaS - paying 30% lifetime commissions to 10,000+ affiliates who now drive $1.6 million of his annual revenue while processing 5-10,000 new signups daily.

David breaks down his contrarian playbook including why 70% of his team has no college degrees, how he converts 2,500 new customers monthly despite 15% churn, and the exact growth tactics that crushed the US market from France.

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