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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: 2019
May 20, 2019

00:30 – How Kahuna focuses on customer engagement

03:05 – Why they price based on volume and usage

03:50 – How he made the decision to join Kahuna after they approached him

04:50 – Why both of Kahuna's founders are still involved in the company

05:10 – Their team of 40 full-time employees is based in Redwood City

05:40 – Why they've scaled to serve 100 total customers internationally

06:40 – How they have more than doubled revenue year over year

07:00 – Why they've raised close to $50M in outside capital

07:40 – How they are managing churn across

08:30 – Why Kahuna's net revenue retention is well north of 100%

10:30 – How they aim for payback on customer acquisition within 12 months

12:00 – Why computing power is their main expense

13:00 – How their margins are still well within the average SaaS range

13:30 – Why they did an inside round in Q4 2017 and not looking to raise at present

14:00 – How they are still burning cash today

14:15 – Why they are north of $3M in ARR and targeting 100% growth YoY again this year

15:15 – The Famous Five

May 19, 2019

0:55 – How SaaS PayKickstart launched inside agency

1:25 – Why their average customer pays $99 per month

2:10 – How they've hit $50k in MRR today

2:40 – How $0 to $10k/mo in under 12 months

3:40 – Why they've bootstrapped to this point

4:15 – Tactic used to hit 20% gross revenue churn

9:40 – How they are landing customers through affiliates and cold outreach

10:50 – Why 10-15% of their revenue is coming from affiliate deals
 

May 18, 2019

Time Stamped Show Notes:

0:55 – Why he spun the company out of his agency one year ago
3:45 – Average customer pays them $3,500 annually
4:15 – How they've scaled to 250 paying customers
4:35 – Did $9k in MRR last month
5:20 – Less than 1% gross revenue churn monthly
6:05 – They are raising $1m right now on $2.5m pre money value
7:10 – How they've scaled with just two full-time employees
8:00 – Why they are paying under $100 to acquire a new customer

May 17, 2019

Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:25 – Why Kellogg was named top CEO by Glassdoor

00:45 – How Madwire has grown to 600 employees

01:25 – Why they operate on a hybrid SaaS and professional service model

02:30 – How they view revenue per employee and prioritize it

03:15 – Why they are doing $175k in revenue per employee today

03:30 – How Madwire is doing $105M in ARR right now

04:00 – Why they help small businesses with marketing at scale

04:50 – How they are serving 10k active customers at this point in time

05:05 – Why their average new account is paying around $1,500 each month

05:45 – How Madwire has scaled with $7.5M in outside funding

06:15 – Why they are cash flow positive

06:35 – How they are still growing 40% year over year

07:45 – Why they track churn in two unique ways

10:00 – How they receive payback within 3 months on a $3k CAC

11:10 – Why they are landing customers entirely through digital channels

12:10 – How he started the company with his father in 2009

13:45 – Why they've set aside stock and equity for top performing employees

14:40 – How they are targeting an IPO in the next few years

15:30 – Why they would look to IPO in two years

16:30 – The Famous Five

JB Kellogg is the co-founder of SMB marketing platform, Madwire and Marketing 360. JB was named the Top CEO in the country by Glassdoor in 2016. 

Company website: https://www.madwire.com/

SaaS Metrics:

Founded: 2009

Customers: 10,000

ARPU: $875 (monthly)

Annual recurring revenue: $104 million

Founded: 2009

Funding: $7.5m

Team: 600

May 16, 2019

French, 24yo. I have lived in the US, Cambodia, South Korea, and Switzerland. I launched my first company 4 years ago doing smartphone repairs for students in campuses. And 18 months ago, I started Ease.space with 3 other people.

May 15, 2019

Christopher Reid is the founder and CEO of Sortable, a Waterloo Region startup on a mission to Empower Publishers. With an engineering background from the University of Waterloo, he is a serial entrepreneur on his fifth venture and has led tech ventures in industries ranging from educational technology to the consumer web and B2B SaaS.

He is the driving force behind Sortable (formerly Snapsort Media), which uses machine learning to help online publishers automate ad operations. Previously a web publishing company, Snapsort Media was acquired in 2011 and bought back in 2014 to relaunch to Sortable’s current day business.

May 14, 2019

Distinguished track record in technology, with a 20-plus year career spanning the development, marketing, and sale of technology. Spent the past 10 years on the cutting edge of social media, helping media companies and marketers more effectively use technologies such as artificial intelligence and blockchain to power their social media efforts.

May 13, 2019

Valentin Radu is a serial entrepreneur from Bucharest, Romania. He has founded four companies and had one important exit and one useful failure. Currently, he is the Founder & CEO of Omniconvert, a growth marketing platform for websites looking to become customer-centric.

May 12, 2019

Byron White is one of the original content marketing revolutionaries, and founder of WriterAccess. He’s started several other businesses including Freelance Access, LifeTips, ideaLaunch and more. Byron is the Chair and Founder of Content Marketing Conference, an event featuring 65 speakers and 20 keynotes in 2018. He has authored four books on content marketing topics, is a popular speaker at dozens of conferences, and hosts a Webinar and Podcast series.

May 11, 2019

Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.

Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Technology Solutions Group.

A thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows and in the press. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.

May 10, 2019

Jay is responsible for all revenue-generating activities of Atlassian,
including customer success and retention, operations and marketing. Jay
joined Atlassian in 2008 as vice president of sales and marketing to lead
Atlassian’s pioneering efforts to develop a high-velocity, low-touch sales
model. He’s overseen the company’s global expansion, introduction of its
Starter License program (a disruptive approach to “freemium” where the
company donates all proceeds to a charitable cause), and its growing
worldwide customer community and programs. In 2011 Atlassian
introduced its cloud-based offering Atlassian On-Demand, an evolution of
its fast-growing SaaS platform.
Jay has more than 18 years of experience in the software industry. He
began his career at Plumtree Software where he held a variety of senior
marketing and sales roles. Significantly, Jay oversaw the company’s
expansion throughout Europe and Asia Pacific. When Plumtree was
acquired by BEA Systems in 2005, Jay became vice president of marketing
for BEA Systems, which was later acquired by Oracle in 2008. Jay holds a
bachelor’s degree in political and environmental science from the
University of Washington.

May 9, 2019

Carbon Black solutions enable customers to defend against the most advanced cyber threats, including malware, ransomware, and non-malware attacks.

May 8, 2019

Ryan Carson is the CEO & Founder of Treehouse, an online technology school with more than 80,000 enrolled students and 850,000 students taught in the past 8 years. Treehouse takes people from zero experience to job-ready in as little as six months. He also founded Carsonified and DropSend.

May 7, 2019

Kevin is the founder and CEO of TribeBoost, the first company to offer Twitter audience growth as a service.

He is a serial entrepreneur and has also founded ThoughtFlame, MoSquatch, and others.

Early in his career Kevin one of the first employees of USinternetworking – maybe the first SaaS business ever.

May 6, 2019

Jon Wuebben is the CEO and Founder of Content Launch. He's also the author of 3 marketing books, including "Future Marketing: Winning in the Prosumer Age"

May 5, 2019

Entrepreneur, journalist, developer and passionate about innovation. More than 8 years building software in Brazil and deep learning how to deliver value to customers through IT. Today I advocate a safer, faster and more scalable internet through entrepreneurship. Have you met Netzei yet?

May 4, 2019

Internet strategist and entrepreneur Fritz Brumder is the founder and COO of Brandlive, a SaaS live video platform used by brands and retailers to create highly engaging live content for marketing, training and commerce events. Fritz has been developing digital media solutions for the world’s best brands for over 10 years.

May 3, 2019

Ricky is CEO at Shorthand, maker of the visual storytelling platform trusted by the BBC, Business Insider, Refinery29, Honda UK, Save The Children, Cambridge University and hundreds of other publishers, brands, non-profits and universities. We make it simple for storytelling teams to create memorable stories that audiences want to share.

May 2, 2019

In 2009 I pulled a life 180, quit my sales job, taught myself how to code and launched a profitable SaaS in exactly one year. Seattle native, Texas Hill Country transplant. Working with an entirely remote team across three countries.

May 1, 2019

Ricardo Lasa – Co-Founder, Chief Executive Officer
Ricardo and Don Berndt co-founded SiteWit to bring the power of digital marketing to small business owners. Ricardo is product owner for SiteWit and has a deep understanding of website builder platforms, ecommerce platforms, predictive analytics, digital marketing, and SMB SaasS solutions.

Apr 30, 2019

Matt is the Founder & CEO of Stackify. He has been a developer/hacker for over 15 years and loves solving hard problems with code. While working in IT management he realized how much of his time was wasted trying to put out production fires without the right tools.

Apr 29, 2019

Stacey has extensive experience in generating demand, fueling growth, and building brand name global recognition for technology companies. She brings two decades of cloud, social, and mobile enterprise technology experience to her role as CEO of Zinc. Prior to Zinc, Stacey was Chief Marketing Officer at ServiceMax where she helped fuel 5 consecutive years of triple-digit growth leading to a $1b acquisition by GE in 2017. Before ServiceMax, Stacey was the Vice President of Global Marketing Communications at SuccessFactors. Stacey pioneered the marketing function at SuccessFactors in 2005, and was instrumental in the company’s successful IPO in 2007, which led to a $3.4B acquisition by SAP in 2010. Prior to SuccessFactors, Stacey held leadership roles at Oracle, Clarify, and ServiceSource. Stacey holds a BA in English from Emory University, where she was a four time first team all-conference soccer player. She loves deep steep powder, chasing around her two young daughters, and cheering loudly as her husband coaches basketball. She frequently writes on leadership, innovation, and women in business for Inc, Fast Company, and BizJournals, which can be found at staceyepstein.com.

Apr 28, 2019

Jeremy Bodenhamer is the Co-founder and CEO of ShipHawk, a Smart Transportation Management System. He is a leading expert at the intersection of shipping and commerce, and has been featured in TechCrunch, AOL, WSJ, Fortune, Internet Retailer, Inc. and Entrepreneur, and is a frequent speaker on innovation and technology.

Apr 26, 2019

I started Hiver in late 2011, and over the last 7 years, have virtually bootstrapped it to $1.5 million in ARR. Our MRR grew 60% in the last 5 months, and we're now growing 10% mom. Announcing Series A soon.

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