Joe is the Chairman and Chief Executive Officer of Opt-Intelligence. Since co-founding Opt-Intelligence in 2003 Joe has served as a thought leader and expert in the opt-in advertising space. Prior to Opt-Intelligence Joe served as Vice President of Online Services at Cross Media Marketing. He got his start in 1998 as co-founder and President of CouponSoup, a company dedicated to putting coupons for local businesses online. Joe received a BA in Psychology from Boston College.