Daniel Araujo. He’s the CEO at Attentive.US – a competitive intelligence platform that gives real-time information to teams that use SalesForce, Hubspot, Pipedrive or Full Contact. He’s the next Googler, loves data visualization and all things technology.
Famous Five:
- Favorite Book? – Peak
- What CEO do you follow? – Jeff Bezos
- Favorite online tool? — HubSpot
- Do you get 8 hours of sleep?— Roughly
- If you could let your 20-year old self, know one thing, what would it be? – Daniel would tell himself to learn as fast as he can
Time Stamped Show Notes:
- 01:42 – Nathan introduces Daniel to the show
- 02:10 – Attentive is a SaaS platform that integrates with CRMs
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- 02:20 – Attentive alway looks for information and updates in real-time
- 02:42 – Attentive offers monthly subscriptions and an additional setup fee for clients who want to use other CRMs
- 03:03 – Average customer pay per month
- 03:16 – The integration is a one-time fee and will depend on the client’s preferences
- 03:55 – Attentive does track every person that is in your pipeline
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- 04:40 – Every behavior of a lead notifies the user
- 05:00 – Daniel shares what their setup looks like
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- 05:09 – The information that needs to be filled out for the setup are on the website
- 05:44 – There are clients who will give a list of companies they want to track
- 06:21 – Number of paying customers monthly
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- 06:37 – Attentive just launched a new interface
- 07:00 – MRR
- 07:08 – Team size is 5 which includes a newly hired Head of Growth
- 08:00 – Attentive has raised $150K
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- 08:12 – The first $100K was from a big VC in Portugal and the rest is from an advisor round
- 08:50 – There are key people who are helping build Attentive
- 09:00 – Initially, it was convertible note but everything is converted to equity now
- 09:19 – The valuation conversation with an Angel investor
- 10:05 – Daniel shares how he started raising Attentive’s capital
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- 10:28 – There are still people who are using Attentive’s Slack bot for free
- 10:38 – The investors believe that Attentive could grow
- 10:58 – 10% of the company is for the investors, the rest belongs to the 3 founders of Attentive
- 11:17 – Daniel shares how the 3 founders split the rest of the company
- 11:40 – Daniel wants to move Attentive to the US because they want to compete in that market
- 12:10 – Daniel will focus on having an MRR of $5-10K before raising another round
- 12:40 – Valuation for Series A will depend on the metrics
- 13:50 – Attentive is trying to get on the Boulder acceleration program
- 15:20 – The Famous Five
3 Key Points:
- Believe in your product so that other people, too, will believe in it.
- Deciding the valuation for another raising depends on the MRR or the metrics.
- Learn as FAST as you can.
Resources Mentioned:
- Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
- Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
- Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
- The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
- Show Notes provided by Mallard Creatives