Sujan Patel, an entrepreneur and a marketer who’s made a career out of learning how to keep an eye on ALL the moving pieces of his business. He's the co-founder of two successful digital marketing companies, ContentMarketer and Web Profits.
Famous Five:
- Favorite Book? – Never Eat Alone
- What CEO do you follow? – Elon Musk
- Favorite online tool? — Buzzsumo
- Do you get 8 hours of sleep?— “No”
- If you could let your 20 year old self know one thing, what would it be? – “I wish I knew that I could work harder”
Time Stamped Show Notes:
- 01:43 – Nathan introduces Sujan to the show
- 02:03 – What is Web Profits and how does it make money?
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- 02:20 – Average retainer is $ 10,000 a month
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- 02:40 – Reject 90% of the people
- 03:00 – 20 clients at the moment
- 03:05 – Web Profits is founded earlier this year
- 03:12 – Consulting firm
- 03:40 – Joint venture with a big company in Australia
- 03:55 – 90 team members
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- 04:09 – 8 people are in Austin
- 04:21 – Total revenue at the moment
- 04:28 – Goal in 2016 is to hit a million
- 04:50 – Sujan’s thoughts on distractions
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- 05:05 – Sujan likes to do a lot of things
- 05:12 – Additional 4 SaaS businesses
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- 05:28 – ContentMarketer, Narrow.io, Quu.co, LinkTexting.com
- 06:40 – Sujan helps in strategy
- 07:37 – ContentMarketer has a few products
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- 07:44 – Email and twitter outreach
- 08:09 – Great for bloggers and podcasters
- 08:30 – Just hit a million email sent
- 09:00 – Finding an email is an art
- 09:26 – Total number of customers on all the business
- 09:27 – Average pay per month
- 09:55 – MRR
- 10:15 – “It is definitely worth it”
- 11:20 – RPU
- 12:00 – Number of paying customers on Quu.co
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- 12:10 – Quu.co as SaaS and an advertising content
- 12:53 – Number of customers per promotion
- 13:09 – ContentMarketer is a bootstrap
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- 13:15 – Founding date
- 13:25 – First year revenue
- 14:00 – UX designs
- 14:25 – Launching a new product
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- 14:55 – Gross customer churn for ContentMarketer
- 15:10 – No upselling
- 15:30 – “We know what product to sell”
- 15:48 – 4 team members for connector
- 15:56 – Goal for the business
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- 16:10 – Grow as big as possible
- 16:31 – Sujan owns half of LinkTexting.com
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- 16:38 – Acquired the whole company with a partner
- 17:16 – Connect with Sujan through his blog and Twitter
- 18:50 - The Famous Five
3 Key Points:
- It is easier to promote your products if you know them well.
- Have a bigger goal for your business.
- Creating a great email is like creating great art – you need the right tools and the right artist.
Resources Mentioned:
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- SujanPatel.com – Sujan’s blog
- @SujanPatel – Sujan’s Twitter handle
- Show Notes provided by Mallard Creatives