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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Now displaying: Page 1
Sep 29, 2016

Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

Famous Five:

  • Favorite Book? – The 4-Hour Workweek
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — https://www.helpscout.net/Help Scout
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? – “Working smart is way more important than working hard”

 

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Josh to the show
  • 02:03 – What KickoffLabs does differently and how it makes money
    • 02:15 – Engage customer as a form of marketing
    • 02:43 – Online advertising
  • 03:12 – KickoffLabs is a SaaS business
    • 03:58 – Pricing plan
  • 04:20 – Customer churn for HeYo
  • 04:40 – Josh’s monthly churn rate
    • 05:10 – How to mitigate churn rate
  • 06:00 – Paid acquisition
    • 06:08 – Types of paid acquisition
  • 06:48 – Monthly spent on blog content promotion
  • 07:18 – Bootstrap or fund raised?
    • 07:23 – Bootstraped since 5 years ago
  • 07:45 – How did Josh get into the business
    • 08:00 – Josh and his co-founder’s ideas
    • 09:02 – Promoting 6 ideas
  • 09:49 – Total number of paying customers
    • 10:25 – Monthly revenue
  • 10:49 – First year revenue
  • 11:50 – 2015 revenue
  • 12:07 – Goal for 2016
    • 12:21 – Adding 30% to annual revenue
  • 12:43 – Lifetime value
  • 13:14 – What are you willing to spend as a CEO for an acquisition?
  • 14:10 – Total value per new customer
  • 15:01 – Total team size
    • 15:10 – 100% remote
  • 15:32 – Long-term goal for the business’
  • 16:20 – “Will you take a million dollar deal?”
  • 16:47 – Ownership percentage
  • 17:42 – Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
  • 19:58 – The Famous Five

 

3 Key Points:

  • Evaluate your progress and study your growth.
  • If you want to start with a business – explore on different ideas.
  • Be a goal-oriented person.

 

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • @joshaledgard – Josh’s twitter handle
  • Show Notes provided by Mallard Creatives

 

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