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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Now displaying: Page 1
Sep 26, 2016

Gavin Zuchlinski, the founder of Acuity Scheduling—the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. He’s a self-professed tech geek and an espresso-maniac who wholeheartedly believes that business should be totally fun.

Famous Five:

  • Favorite Book? – Anything You Want
  • What CEO do you follow? – Andy Grove
  • Favorite online tool? — Canary
  • Do you get 8 hours of sleep?— “8 and a half hour is my ideal number”
  • If you could let your 20 year old self know one thing, what would it be? – “Spend more time doing the things you enjoy doing.”

 

Time Stamped Show Notes:

  • 01:37 – Nathan introduces Gavin to the show
  • 02:09 – Gavin is on his 4th espresso for the day
  • 02:25 – How Acuity Scheduling generate sales
    • 02:30 – SaaS to manage scheduling appointments online
    • 02:48 – Developed for Gavin’s mother
    • 03:00 – 2006 started
  • 03:21 – Start of Gavin’s business
    • 03:48 – 2007 first year in business
    • 04:05 – Only a side project
    • 04:54 – First year revenue
  • 05:21 – Transition from working as a government employee
    • 05:50 – Organic search results and SEO
    • 06:24 – Had friends’ sign up on private link
    • 06:45 – 2013 decided to shift
    • 07:15 – Hired the first employee
    • 07:50 – “Keep things small”
  • 08:20 – Number of users on free trial
    • 08:50 – Number of users at the moment
    • 09:25 – 10% month over month increase
    • 09:50 – Number of users in the past week
  • 10:54 – 85% active users on paid accounts
  • 11:46 – Most SaaS count their total base
  • 12:57 – Growth from organic results and referrals
  • 13:54 – “When the rate of growth gets too high, that’s when I need to hire”
  • 14:07 – Total team size
    • 14:18 – Everyone is remote
    • 14:40 – Support works for only 6 hours a day
    • 15:18 – Team size question is Gavin’s pet peeve
  • 16:06 – Growth customer churn is about 8% per month
    • 16:18 – Dashboard churn
  • 16:40 – Current customer acquisition cost on average
    • 16:55 – 10 dollars to acquire for paid acquisition
  • 17:12 – Total marketing spender
  • 18:07 – Total expected earnings from a new unique customer
    • 18:58 – Monthly RPO
  • 19:37 – Gavin’s bootstrap
  • 19:50 – Goal for the company
    • 20:08 – “Create a company where I enjoy working”
  • 20:47 – Connect with Gavin thru his website and LinkedIn
  • 22:40 – The Famous Five

 

3 Key Points:

  • Sometimes, you just have to choose – and choose what makes you happy.
  • Small team has advantages too – it’s easier to manage.
  • Just be patient and let things grow slowly.

 

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • AcuityScheduling.com – Gavin’s website
  • LinkedIn – Gavin’s linkedin account
  • Show Notes provided by Mallard Creatives

 

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