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The Top Entrepreneurs in Money, Marketing, Business and Life

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! The Top is FOR YOU IF you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop
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Sep 20, 2016

Johnson Emmanuel the founder and CEO of Clients Attraction, a company that specializes in online marketing strategies engineered to attract big-ticket clients. Listen as Johnson shares his story of starting a business in Nigeria, and how he used his passion for marketing to start chipping his path to the top.

Famous Five:

 

  • Favorite Book? – The Ultimate Sales Machine
  • What CEO do you follow? – Richard Branson
  • Favorite online tool? — Asana
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? – Focus on your marketing and charge more sooner.

 

Time Stamped Show Notes:

  • 02:20 – $230K in revenue in 2015
  • 03:00 – How Johnson’s company makes money
  • 04:00 – Johnson uses a lot of Infusionsoft with his clients
  • 04:30 – When you’re selling a high value product, you don’t list your prices you have a conversation
  • 05:15 – Johnson charges his clients between $5k and $20k per month
  • 05:55 – Johnson’s top client paid $25K last year
  • 07:30 – It’s important to learn, but don’t overstimulate yourself
  • 08:15 – It’s normal to be afraid of raising your prices, but it’s a part of good business
  • 08:45 – During Johnson’s first year in 2013, the company’s revenue was about $32K
  • 11:08 – The catalyst to Johnson’s success was helping his clients understand the flaws within their marketing systems
  • 12:39 – Johnson is based in Lagos, Nigeria and he employs 17 people
  • 13:08 – The company’s goal is to hit $1M in 2016
  • 14:00 -- $5k per day on PAID media
  • 15:40 – Average cost per employee per month in Nigeria? $500
  • 16:12 – To date, the business has worked with 30 unique customers
  • 18:54 – The Famous Five

3 Key Points:

  • If you want to sell to high-value clients, you need to engage them in a conversation.
  • If you engage in too many educational inputs, you’ll inhibit your own success.
  • Charge more sooner.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Show Notes provided by Mallard Creatives
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