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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Now displaying: Page 1
Sep 10, 2016

Mathilde Collin, CEO and co-founder of Front. Her app has developed email and inbox features meant specifically for teams. Growing up in France, Mathilde realized that being an adult wasn’t fun—that getting a job usually meant a life of misery. She would not settle for that. She knew from the beginning that she had to create a job that she loved, and so Front was born.
Famous Five:

Favorite Book? - The Hard Thing About Hard Things
What CEO do you follow? — Patrick Collison
Favorite online tool? — Front! and Slack.
Do you get 8 hours of sleep? — Yes.
If you could let your 20 year old self know one thing, what would it be? – We can be happy at work. Get a job you love.

Time Stamped Show Notes:
01:40 – Nathan introduces Mathilde Collin
02:00 – Front App is an inbox for teams.
02:25 – A SaaS company founded in 2014
02:50 – She started the business when she was 22.
03:05 – She realized a lot of people didn’t like their job, and she wanted to solve that issue for herself.
03:35 – 2015 revenue was $1 million
04:00 – 1210 companies use Front
04:20 – A large variety of company sizes
04:50 – Why they raised millions in capital.
05:25 – Email is complicated, so you need to invest in resources and good engineering.
05:45 – She already had a loan from studying in France.
06:15 – They raised with key people who could help.
06:37 – They wanted to invest in hiring super qualified people.
07:05 – Team of 21 in San Francisco
07:15 – Monthly expenses are about $200k
07:50 – How did you get over the psychological barrier of that red line?
08:20 – Spending money when you have money.
08:35 – A more rational spending plan.
09:05 – She will keep that money in the bank.
09:45 – That extra money has allowed for growth.
10:20 – She has people under her responsibility.
10:55 – She has one cofounder.
11:05 – How they determined equity.
11:15 – An even split for people who will be there for the whole life of the company.
12:05 – They have no marketing team.
12:25 – She publishes content at blog.frontapp.com and @CollinMathilde on Medium and Twitter.
13:10 – Customer lifetime value: Customer churn is 3%
13:35 – Revenue churn is negative.
13:45 – They sell three plans.
14:10 – Selling the upsell versions to new teams in the same companies
15:00 – An inbound sales team
15:15 – Monthly and annual plans
15:35 – Lifetime value is about 33 months, or $6300
16:15 – Valuation was not disclosed
16:45 – Her goal is to make as many people possible happy at this company.
17:20 – They will try to go public eventually.
17:40 – They want to keep their product as it is, which would be difficult if it were acquired.
18:15 – Why customers churn
18:25 – They dislike how often changes happen.
19:05 – They grow 10% each month
19:30 – They would like to hit $300k this year.
19:45 – Connect with Mathilde on Twitter at @CollinMathilde
21:30 – The Famous Five

3 Key Points:
Get a job that you love.
Starting a business is hard—all entrepreneurs go through challenges.
In the early stages of your company, keep perfecting your product.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Toptal – Great for business people to start building their app
blog.frontapp.com and @CollinMathilde on Medium and Twitter – Follow Mathilde and her company!
The Hard Thing About Hard Things – The business book that completely changed Mathilde’s outlook on her business.
Slack – The tool that Mathilde and her team use a ton at Front
Show Notes provided by Mallard Creatives

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