Nathan interviews Mickey Meyer, a digital media producer and the co-founder of JashNetwork, a multi-tiered digital media studio. Listen as Nathan quizzes Mickey on his role as a producer, and how he makes money as a digital media producer.
Famous 5
Favorite Creative/Production Book? – The book he’s currently writing which is The Television
What CEO do you follow?— Ted Sarandos
What is your favorite online tool?—Final Cut
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?— Have fun
Time Stamped Show Notes:
01:20 – Nathan’s introduction
02:10 – Nathan welcomes Mickey
03:05 – Mickey walks us through Epic Rap Battle
04:28 – 13M-17M Youtube subscribers with billion views per video
05:21 – Mickey talks about his job in production
05:27 – Think first and foremost, about consistency
06:33 – If you can build those long standing relationship with your audience, it gives them something to look forward to
07:42 – The Top production secret
08:53 – Content is king
09:35 – Look for something that will stand out, something that people can latch on to
10:06 – You want to make sure that you do have vibrant colors
10:40 – Production for Jash’s
12:10 – Getting users to longer session times
14:04 – Start focusing more on narrative, long-form content
14:59 – Doing what people are searching all the time and not just trends
15:37 – Our strategy is more in line with the overall entertainment industry
16:50 – Make money in a lot of different ways
21:45 – Paying someone to distribute a video (on a Youtube channel)
22:00 – It is a very intimate relationship on that channel with that audience
26:52 – Mickey’s instagram
3 Key Points:
Consistency is king in the world of content.
For years, the emphasis has been on short-form content—that trend is reversing.
Speaking of trends—do not pigeonhole yourself by keeping your content trend-centric—find a way to engage with people’s interests long-term.
Resources Mentioned:
Epic Rap Battle – An online media platform Mickey helps to produce
Host Gator - Powerful web hosting made easy and affordable.
Credits
Show Notes provided by Mallard Creatives
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