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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jan 28, 2016

Episode 151

Summary:

In Episode #151, Nathan speaks with Kelvin Lockwood, the leader of the team behind Bundle, which is a mobile application that collects local news based on a user’s location. Listen as Nathan and Kelvin talk about how Bundle plans to reach users and generate revenue through mobile ads.

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3 Key Points:

  • There aren’t many mobile apps that can tell you the local news based on user-location. Facebook can’t because content doesn’t change when traveling.
  • Getting traction for a user base as a mobile app, the bar is set very high.
  • Boosting productivity can be as simple as spending less time on things that are not super meaningful in your life

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:24 – Kelvin joins the show
  • 01:38 – Bundle is a location driven mobile app, as a user moves around the app collects data and news from the surrounding area.
  • 02:18 – Kelvin jumped ship from his account management job for his startup due to pursue his ideas
  • 02:53 – Kelvin made roughly 50-60K a year in his old job.
  • 03:24 – Bundle addresses a problem that isn’t often talked about – where people get their local news.
  • 04:05 – Websites like Facebook generate local news but when traveling it’s not much use.
  • 04:43 – Kelvin describes what a news feed would look like on Bundle in Austin, Texas.
  • 06:32 – Bundle is currently testing in the UK and US. Anyone who wants to try the app, can request for access.
  • 07:03 – Bundle makes money through mobile advertising.
  • 07:47 – Kelvin’s team thinks there are 8 million prospective users in the UK and 24 million in the US.
  • 08:44 – CPM(cost per mille) of 7$.
  • 11:00 – Getting traction for use of mobile app is very high.
  • 12:38 – By around December 2016, Kelvin hopes that the app will have around a million users.
  • 14:04 – Famous Five

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • Kelvin Lockwood – LinkedIn
  • Bundle – Kelvin’s mobile news application
  • Bundle – LinkedIn
  • @kelvinlockwood – Kelvin’s Twitter
  • Breeze– Kelvin’s favorite online tool
  • How Google Works – Book Kelvin stands by
  • Bridget Dunlap – CEO Kelvin follows
  • Andrew Strauss’s Books

Famous 5

  • Favorite Book?— How Google Works by Eric Schmidt and Andrew Strauss’ books
  • What CEO do you follow?— Bridget Dunlap
  • What is your favorite online tool?— Breeze
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Block out the distractions and non-meaningful things in your life.

 

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The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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