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The Top Entrepreneurs in Money, Marketing, Business and Life

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! The Top is FOR YOU IF you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop
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Jul 29, 2017

Keegan Peterson. Keegan is a technology entrepreneur blazing a trail in the legal cannabis industry. He has worked for many software and services companies. He founded Wurk which helps cannabis businesses pay their employees while adhering to the Federal and State Regulations. Keegan is also a former division one athlete from Florida Atlantic University.

Famous Five:

  • Favorite Book? – Stealing Fire
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Asana
  • How many hours of sleep do you get?— 5 to 6 hours
  • If you could let your 20-year old self, know one thing, what would it be? – “I wish I would have started something earlier in my lifetime”

 

Time Stamped Show Notes:

  • 01:19 – Nathan introduces Keegan to the show
  • 01:53 – Cannabis is a fascinating industry that is a great place for technology to play a big part in it
  • 02:31 – For a year, Keegan financed Wurk but they’ve now raised $3M from venture capital (VC)
  • 03:09 – Cannabis businesses include growing, selling, and extracting the plant
  • 03:29 – “Marijuana” and “Weed” have a negative stigma, unlike “Cannabis”
  • 03:46 – Wurk makes profit by selling a service to their clients
  • 03:56 – Wurk ensures cannabis businesses’ taxes are paid correctly and calculated correctly
  • 04:33 – Payroll companies being backed by national banks cannot touch cash made from cannabis
  • 04:54 – Wurk is a SaaS company and is in 17 legal cannabis states
  • 05:17 – They sell their services directly to business owners
  • 05:30 – They have hundreds of users on their platform
  • 05:39 – Keegan launched Wurk 2 years ago, in August 2015
  • 06:10 – They currently have 18 employees in 3 offices
  • 06:28 – It’s NOT a requirement to smoke cannabis to work for Wurk
  • 06:40 – They do look for people who believe in cannabis as a progressing industry
  • 07:13 – Wurk provides a whole difference face to the industry
  • 07:30 – “We are not the traditional cannabis business”
  • 07:45 – A large portion of Wurk’s clients are in cannabis, but there are some clients that are not
  • 08:12 – Most business owners in the business pay their employees in cash
  • 08:27 – “We’re trying to help solve that issue”
  • 08:42 – The average client payment per month ranges from $10 to $30
  • 09:03 – Number of employees and number of states the business is in are factors in a client’s metrics that determine how much they pay to Wurk
  • 09:55 – Wurk doesn’t charge per customer; they charge per employee
  • 11:00 – They don’t have a lot of competition
  • 11:16 – They have a low churn of 2 customers in 2 years
  • 11:41 – Currently, they don’t have an average Customer Acquisition Cost (CAC) because they mostly get referrals
  • 12:01 – They have 5 full-time sales reps with 1 chief revenue officer and other employees are on implementation
  • 12:18 – Their sales reps earn through salaries and incentives
  • 13:40 – The Famous Five

 

3 Key Points:

  1. There are still industries that are not saturated.
  2. If there’s hole in an industry, there’s a market for a business that can fill that hole.
  3. Referrals or word of mouth is still one of the best ways to get a customer.

 

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives

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