The Top Entrepreneurs in Money, Marketing, Business and Life

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! The Top is FOR YOU IF you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at
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The Top Entrepreneurs in Money, Marketing, Business and Life




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Jul 23, 2017

David Dunne. He’s the CEO and co-founder of Velocidi, a marketing intelligence company that harnesses data for leading brands and agencies. In the 7 years since founding Velocidi, it enables marketers to make data-driven decisions that optimize marketing spend. David is currently leading the firm’s next chapter into artificial intelligence.

Famous Five:

  • Favorite Book? – Selling the Invisible
  • What CEO do you follow? – Richard Branson
  • Favorite online tool? — Tidal
  • How many hours of sleep do you get?— 5-6
  • If you could let your 20-year old self, know one thing, what would it be? – “Hurry up, things are changing fast, you have to move faster”


Time Stamped Show Notes:

  • 01:07 – Nathan introduces David to the show
  • 01:41 – Velocidi focuses on how AI can speed up insights
  • 01:48 – Velocidi’s technology has always been enabling the process of analysts driving the insights
  • 02:22 – The analysts are Velocidi’s customers
  • 02:39 – Velocidi is a SaaS business selling licenses
  • 03:01 – Pricing starts at $3K a month
  • 03:23 – Average monthly RPU is around $6K
  • 03:44 – Velocidi charges by the amount of data streams
  • 04:20 – Velocidi uses API calls to bring in the data
  • 04:42 – Velocidi was launched in 2010
  • 05:19 – There are people who are with David in building Velocidi
  • 05:44 – David was a part of a global business
  • 06:11 – David was happy with Edelman, but he wanted to reinvent himself
  • 07:46 – David was 43 when he started Velocidi
  • 09:26 – Every entrepreneur takes risks
  • 09:51 – David has always separated personal assets with work
  • 10:15 – Velocidi was capital intensive for the first few years
  • 10:56 – Velocidi has initially raised $3M from friends and families
  • 11:01 – Velocidi just closed a $12M round
  • 11:18 – David has ambitious plans for growing the business
  • 11:49 – More capital allows you to have more options
  • 12:10 – CAC
  • 12:21 – Most of Velocidi’s customers are large global agencies
  • 12:31 – Velocidi is expanding into other industries
  • 13:45 – LTV to CAC ratio
  • 13:58 – David tries to look at some of the classic businesses for comparison
  • 15:19 – Velocidi focuses on what they can give to customers
  • 16:04 – Velocidi keeps their customers for at least 5 years
  • 16:54 – Some of Velocidi’s customers have thousands of customers and there’s a lot of room to grow
  • 17:39 – Velocidi is innovating their product at a much faster rate
  • 17:55 – The innovations depend on the customer's’ needs
  • 18:21 – Velocidi is expanding their automated self-serve platform this year
  • 18:40 – Velocidi has hundreds of customers
  • 19:19 – Self-service means different things
  • 20:08 – Analysts have been using excel and powerpoint
  • 20:42 – Velocidi delivers the core-data and the clients tailor the data
  • 21:11 – The quality of the data alongside a creative makes Velocidi’s clients standout
    • 23:01 – David believes that data with creative is a better creative
  • 23:55 – Average MRR
  • 25:36 – David won’t sell Velocidi
  • 26:53 – The Famous Five


3 Key Points:

  1. Entrepreneurs will always take risk—what matters is how big of a risk you’re willing to take.
  2. Focus on what you CAN commit to your customers.
  3. Things change faster than you think; so KEEP moving and don’t get left behind!


Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives