The Top Entrepreneurs in Money, Marketing, Business and Life

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! The Top is FOR YOU IF you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at
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The Top Entrepreneurs in Money, Marketing, Business and Life





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Jun 12, 2017

Joseph May. He’s the founder of the Breton Company. He launched his company in 2016 by running a Kickstarter campaign for a modern day briefcase. Prior to Breton, he worked as an attorney at a couple of different law firms and was director of operations and in-house counsel at a company called Freshly Picked.

Famous Five:

  • Favorite Book? – The Shoe Dog
  • What CEO do you follow? – Steve Jobs
  • Favorite online tool? — Grum
  • How many hours of sleep do you get?— 5-6
  • If you could let your 20-year old self, know one thing, what would it be? – “Keep going”


Time Stamped Show Notes:

  • 01:22 – Nathan introduces to the show
  • 01:19 – Joseph left the legal company because there was no fun
  • 01:23 – When Joseph was at Freshly Picked, he found out that he really liked to create products and be part of the design process
  • 01:33 – Joseph had the idea of Breton when he was in Italy
  • 01:59 – Joseph was 33 when he left Freshly Picked where he was getting $70-80K
    • 02:28 – Joseph had kids when he started Breton
  • 03:28 – Joseph is showing Nathan an example of the briefcase
  • 03:45 – On Kickstarter, Joseph did $240K and $280K for Indiegogo
  • 03:54 – Kickstarter is the biggest website to start and Indiegogo has Indiegogo on demand
    • 04:29 – The total for both campaigns was 1200 units
  • 05:00 – At Freshly Picked, Joseph learned a lot about Instagram marketing
  • 05:38 – Zach from Episode 178 had his hand on the Kickstarter campaign and has a network which has done over $60M in funding campaigns
  • 06:00 – Zach worked with Joseph
  • 06:38 – Joseph had a lot of manufacturing contacts from Freshly Picked
  • 06:44 – Joseph got a quote from overseas and moved their manufacturing to Asia, switched up their whole campaign and changed the price point
  • 07:14 – Breton is totally bootstrapped
  • 07:47 – Total sales as of today is $400K in revenue and 1900 units
  • 08:06 – Goal for 2017 is to launch more Kickstarter campaigns
  • 08:37 – The bestseller is the modern day briefcase which is $199
  • 08:54 – It takes around $65 to produce a bag
    • 09:04 – The leather is from Italy
    • 09:16 – Jeremy really wants to have a high-quality bag
  • 09:26 – $20-30 dollars is spent on marketing per bag
  • 09:58 – Average profit per bag
  • 10:28 – Jeremy had dark traffic on ly
    • 10:42 – There’s no exact influencer who has driven the most sales to Instagram
    • 10:51 – Mollyblogger has sold 17 units within an hour
    • 11:07 – Mollyblogger is Joseph’s friend
  • 11:25 – For every $500 per post, Jeremy expects to get 5 sales
  • 11:33 – Breton now has 40K followers
  • 11:50 – It’s difficult to calculate the return because it takes time before a customer purchases
  • 12:21 – Joseph had a campaign in Fall where he had help, but now he’s doing it on his own
  • 12:40 – One of Joseph’s growth strategy is to get people on their email list
    • 12:44 – The main focus now is to make people aware of Breton and aggregate the information
  • 13:40 – The bags are made with wax cotton which is water-resistant
  • 14:03 – Customers often look for the look
  • 14:30 – The bags are made to last
  • 14:38 – Team size is 2.5
  • 14:51 – Joseph won’t give up a part of the company
    • 15:49 – “I don’t know exactly what we’re doing”
  • 16:48 – Chubbies Shorts is effectively using Instagram
  • 16:55 – Breton’s Instagram
  • 17:24 – There’s a big percentage of women buying the Breton bags, too
  • 18:58 – The Famous Five


3 Key Points:

  1. Choose a job where you can earn and have fun at the same time.
  2. Nurture your connections and network.
  3. Don’t give up a part of your company if you’re not confident doing so.


Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives