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The Top Entrepreneurs in Money, Marketing, Business and Life

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop. The Top is FOR YOU IF you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop
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Jun 11, 2017

Jeremy Ozen. He’s the president and co-founder of Vistar Media. He was previously a Goldman Sachs European Special Situations in London monitoring a portfolio of venture investments. He also has a BS in Material Science Engineering and a BSc in Finance from the University of Pennsylvania. 

Famous Five:

  • Favorite Book? – Sam Walton’s Biography
  • What CEO do you follow? – 3G Capital Founders
  • Favorite online tool? — Gmail Calendar
  • How many hours of sleep do you get?— 7
  • If you could let your 20-year old self, know one thing, what would it be? – Jeremy wished he had not taken life so seriously and not every day is the end of the world

 

Time Stamped Show Notes:

  • 00:43 – Nathan introduces Jeremy to the show
  • 01:15 – Vistar Media connects a technology to a software that runs digital billboard
  • 01:35 – Vistar Media makes money by selling the technology or ads to the advertisers or agencies
  • 01:52 – Vistar Media pays the media to access the platform then charges advertising agencies to use their technology
  • 02:18 – VistarMedia doesn’t have a financial risk because the system is a real-time system
    • 02:28 – There is a real-time buying of ad inventory
  • 02:53 – VistarMedia’s technology can adjust to digital ones
    • 03:06 – VistarMedia uses data for telecoms especially the location data of consumers to analyze where the consumers are within a day
  • 04:20 – Jeremy started with Goldman Sachs in London
  • 04:45 – Goldman had 2 groups, one is in stocks and the other is the special situations
  • 05:20 – Jeremy stayed with Goldman for 2 years
  • 05:22 – Jeremy then went to a hedge fund based in Monaco
  • 06:12 – Jeremy became friends with people in Monaco
    • 06:30 – There was a guy who has a very successful business in Poland
  • 07:31 – Jeremy accepted and liked the concept of knowing something that is already working
  • 08:10 – Jeremy has a friend who was working for a company that was founded by Google in 2010
    • 08:23 – They’re one of the first to do programmatic advertising
    • 08:59 – Jeremy then realized that what this company was doing for online advertising would eventually be the way for every type of advertising
  • 10:54 – When Jeremy started, they knew the out-of-home advertising space was growing in terms of how much is digital
  • 11:19 – Vistar Media needed to work with different media outlets explaining to them how to integrate into their system
    • 11:28 – The idea of programmatic advertising was totally foreign to them
  • 11:39 – Vistar Media was launched in 2012
  • 12:48 – Team size is 55
  • 12:52 – Vistar Media raised in 2013 a convertible round
  • 13:15 – Vistar Media hasn’t raised a series A and will not raise one
  • 14:01 – The biggest expenses of Vistar Media is the cost of media
  • 15:20 – Jeremy has thought of buying Upfront
  • 16:01 – Vistar Media has a difference in capital with the billboard guys
  • 16:43 – Jeremy would describe themselves as the biggest billboard company in the USA
    • 16:46 – They have all these big partners that work with them
  • 17:29 – Vistar Media is bringing the billboard companies new money
  • 18:02 – Vistar Media is the only player of programmatic advertising out-of-home
  • 18:15 – $7B has been spent on billboards annually
  • 18:27 – Jeremy is now 31
  • 18:51 – Personally, when Jeremy started Vistar Media, they thought they were building a VC tech like business
  • 19:12 – Jeremy built a business to have an exit at some point
  • 19:48 – The best way to grow your value is by growing your business
  • 20:05 – Jeremy is paying himself $50K a year
  • 20:35 – Goal for 2017
  • 21:45 – The Famous Five

 

3 Key Points:

  1. Going from one field to another is not that difficult if you really want and need a change.
  2. You grow your value by growing your business.
  3. There’s a time to work hard and a time to play hard.

 

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives

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