Pablo lived in the United States for 10 years before returning to Mexico City to pursue a bachelor's in economics. Before founding Gus, Pablo participated in the management of a B2B sales team that was responsible for acquiring more than USD 2 million in ARR. In 2015 Pablo Co-founded Gus, an AI company that works with clients like Santander, Amercian Express, Cabify and 30 others to automate customer service and improve customer experience. Gus has been selected as the Diamond prize winner of MassChallenge and is part of the Endeavor National Panel for Mexico.