Craig is the founder and CEO of SalesNexus (https://salesnexus.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
0:40 – Why he transitioned to SaaS
1:00 – How SalesNexus has grown to scale by bootstrapping
1:15 – Why the average customer pays them $150-$200 each month
1:30 – How he launched the company back in 2003 as a side-hustle
2:30 – Why they have grown to serve 5,000 total customers today
3:00 – How they manage implementation in-house to drive customer success
3:50 – Why SalesNexus is doing $3.5M in ARR
5:20 – How they added marketing automation features to increase pricing
5:55 – Why they have scaled from $3.25M in ARR 12 months ago
6:20 – How the average customer stays with them for 5 years
7:35 – Why driving customization leads to stickiness for SalesNexus
8:20 – How they are landing new customers via online advertising
9:15 – Why they are spending $300 in CAC right now
10:20 – How their team has grown to 20 full-time employees in Houston
11:10 – Why they are cash flow positive today
11:30 – How Craig still seems room for growth today
13:50 – The Famous Five