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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Jun 13, 2019

1419 Bill Kahlert "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in <12 Months

Bill Kahlert is the Co-founder of INBOX25 (https://www.inbox25.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:15 – Why INBOX25 provides marketing automation and customization

00:35 – How they charge their average customer $300-$400 per month

00:55 – Why he launched the business in 2007

01:40 – How they have grown to serve 4k user and 2k paid customers

03:30 – Why their pricing scales based on the size of your database

04:45 – How they are retaining more than 95% of their customers annually  

06:10 – Why their customers typically stay with them for years on end

06:45 – How INBOX25 thinks about lifetime value and CAC

07:40 – Why they are aiming for payback within 6 months

08:10 – How their team has less than 50 employees

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