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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Jun 13, 2019

1419 Bill Kahlert "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in <12 Months

Bill Kahlert is the Co-founder of INBOX25 (https://www.inbox25.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:15 – Why INBOX25 provides marketing automation and customization

00:35 – How they charge their average customer $300-$400 per month

00:55 – Why he launched the business in 2007

01:40 – How they have grown to serve 4k user and 2k paid customers

03:30 – Why their pricing scales based on the size of your database

04:45 – How they are retaining more than 95% of their customers annually  

06:10 – Why their customers typically stay with them for years on end

06:45 – How INBOX25 thinks about lifetime value and CAC

07:40 – Why they are aiming for payback within 6 months

08:10 – How their team has less than 50 employees

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