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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Jun 12, 2019

1418 $1m on $10m pre would raise. Would sell for $10m today. Sean Leonard $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today

Sean Leonard is the CEO and co-founder of ActiveDEMAND (https://www.activedemand.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:35 – How ActiveDEMAND functions as a marketing automation platform

1:15 – Why they've decided to feature professional services

1:50 – How the average customer pays them $400 monthly

3:20 – Why he launched the company in 2014 out of an agency

4:40 – How they've scaled to serve 500 agencies

5:00 – Why they are doing between $200k and $300k in MRR

6:00 – How ActiveDEMAND is growing 30% year over year

6:50 – Why they are growing through a land and expand model

7:30 – How they are landing agencies through partner webinars and content marketing

9:40 – Why they spend $800 to land a new customer

11:10 – How they've grown to less than 50 full-time employees in Alberta

11:40 – Why they are planning on raising capital

13:00 – How he would be happy with a $10M pre-money valuation

14:00 – "Would you sell for $10M today?"

15:00 – The Famous Five

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