Ep 143 Pam OHara of BatchBook joins Nathan.
Pam O’Hara is the CEO of Batchbook social CRM, which she co-founded in 2006. She is responsible for setting the overall direction and product strategy for the company. As a businesswoman and mother, she is committed to running a company that can adapt to the unique needs of both its employees and its customers in order to foster better organization, increased productivity and more balanced lifestyles.
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3 Key Points:
- As a business grows, it gains more sophisticated channels for customer acquisition.
- It’s important for small businesses to be able to easily add employees and partners to their online communication networks – and Batchbook does just that.
- Learning is a lifelong process, fail hard and fail fast instead of concentrating on getting every little thing right.
Episode Notes:
- 01:00 – Nathan’s introduction to today’s show
- 01:42 – Pam joins the show
- 02:31– Small businesses needed an online tool to keep up with their advertisers, customers, and speakers
- 03:20 – Pam met her lead developer for Batchbook on the playground where their children played
- 05:20 – Batchbook, an online service offers two pricings, 33$ or 46$ per month billed annually
- 05:30 – They are a 9-year-old company that is self-funded and has around 20 team members
- 05:50 – Batchbook is used by tens of thousands of clients – free and paid
- 06:36 – Batchbook was the first online organizational and sharing service to offer an unlimited user plan
- 08:19 – They charge by successful relationships that translate into contacts
- 09:36 – The average business using Batchbook pays 42$ a month
- 09:51 – Pam looked at things in terms of 10K increments while Batchbook grew
- 11:00 – For the first 10K in revenue, Pam’s priority was getting Batchbook’s name out through word of mouth and telephone (this was before Facebook was popular)
- 11:51 – As a business grows, it gains more sophisticated channels for customer acquisition
- 13:01 – Batchbook uses channels like Facebook, Twitter, and LinkedIn for customer acquisition -Targeting a very specific type of customer is usually more successful
- 13:31 – A big part of Batchbook is its integration with other software products
- 14:28 – Batchbook’s churn rate is private, but the majority of customer’s will stay into the second month (mostly because of the free 30 day trial)
- 15:45 – After the second month, Batchbook has over a 95% retention rate
- 16:13 – Currently Batchbook isn’t seeking outside funding
- 16:30 – Pam’s team is launching a new standalone product in the first quarter of next year
- 17:25 – Currently Batchbook is not at break-even due to marketing spend investments
- 20:07 – Famous Five
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Famous 5:
- Favorite Book?— The Upside of Down by Megan McArdle and The Hard Thing About Hard Things by Ben Horowitz
- What CEO do you follow?— Chris Schroeder
- What is your favorite online tool?— Slack
- Do you get 8 hours of sleep?— Pam gets 1 to 24 hours of sleep every night – highly dependent on her three kids.
- If you could let your 20 year old self know one thing, what would it be?— Continue to learn and make mistakes instead of concentrating on doing everything right.
Resources Mentioned:
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